{"id":4180,"date":"2026-04-10T08:59:00","date_gmt":"2026-04-10T08:59:00","guid":{"rendered":"https:\/\/manseturfa.com\/?p=4180"},"modified":"2026-04-10T08:59:00","modified_gmt":"2026-04-10T08:59:00","slug":"bakan-yardimcisi-gurcan-urfada-acikladi-e-ticaret-3-trilyon-lirayi-gecti","status":"publish","type":"post","link":"https:\/\/manseturfa.com\/?p=4180","title":{"rendered":"Bakan Yard\u0131mc\u0131s\u0131 G\u00fcrcan Urfa\u2019da a\u00e7\u0131klad\u0131: E-Ticaret 3 trilyon liray\u0131 ge\u00e7ti!"},"content":{"rendered":"

Ticaret Bakanl\u0131\u011f\u0131 himayelerinde, T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB) ve M\u00fcstakil Sanayici ve \u0130\u015f \u0130nsanlar\u0131 Derne\u011fi (M\u00dcS\u0130AD) i\u015f birli\u011fiyle y\u00fcr\u00fct\u00fclen \u201cE-Ticareti G\u00fc\u00e7lendirme Projesi\u201d kapsam\u0131nda \u015eanl\u0131urfa ‘da d\u00fczenlenen e\u011fitim program\u0131na\u00a0Ticaret Bakan Yard\u0131mc\u0131s\u0131 Mahmut G\u00fcrcan da kat\u0131ld\u0131.\u00a0<\/p>\n

\"BakanE\u011fitim program\u0131n\u0131n a\u00e7\u0131l\u0131\u015f\u0131na Ticaret Bakan Yard\u0131mc\u0131s\u0131 Mahmut G\u00fcrcan’\u0131n yan\u0131 s\u0131ra, \u015eanl\u0131urfa\u00a0Hasan \u015e\u0131ldak AK Parti \u015eanl\u0131urfa Milletvekili\u00a0Mehmet Ali Cevheri, \u015eanl\u0131urfa Ticaret ve Sanayi Odas\u0131 Ba\u015fkan\u0131 Mehmet Yetim,\u00a0M\u00dcS\u0130AD \u015eanl\u0131urfa \u015eube Ba\u015fkan\u0131 Salih Demirkol ve \u00e7ok say\u0131da davetli kat\u0131ld\u0131.\u00a0<\/p>\n

\"BakanProgramda konu\u015fan\u00a0Ticaret Bakan Yard\u0131mc\u0131s\u0131 Mahmut G\u00fcrcan,\u00a02024 y\u0131l\u0131 itibar\u0131yla e-ticaret hacminin\u00a0bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 61,7 oran\u0131nda artt\u0131\u011f\u0131n\u0131 ve\u00a03 trilyon liray\u0131 a\u015ft\u0131\u011f\u0131n\u0131 vurgulad\u0131. Konu\u015fmas\u0131n\u0131n devam\u0131nda Bakan Yard\u0131mc\u0131s\u0131 G\u00fcrcan,”Son y\u0131llarda e-ticaret alan\u0131nda ya\u015fanan h\u0131zl\u0131 b\u00fcy\u00fcme ve d\u00f6n\u00fc\u015f\u00fcm, sadece dijitalle\u015fmeyi ve ticaretin tabiat\u0131nda bir de\u011fi\u015fimi do\u011furmam\u0131\u015f, ayn\u0131 zamanda yeni hukuki ihtiya\u00e7lar\u0131 da beraberinde getirmi\u015ftir. Bu do\u011frultuda Ticaret Bakanl\u0131\u011f\u0131 olarak, Elektronik Ticaretin D\u00fczenlenmesi Hakk\u0131nda Kanun, 2022 y\u0131l\u0131nda ve sonras\u0131nda yap\u0131lan kapsaml\u0131 de\u011fi\u015fikliklerle sekt\u00f6r\u00fcn g\u00fcncel gereksinimlerine cevap verecek \u015fekilde yeniden ele al\u0131nm\u0131\u015ft\u0131r.<\/p>\n

Yap\u0131lan d\u00fczenlemelerle temel olarak pazar yerleri aras\u0131nda adil rekabet ortam\u0131 tesis edilerek \u00e7ok oyunculu bir piyasa yap\u0131s\u0131n\u0131n olu\u015fturulmas\u0131 sa\u011flanm\u0131\u015f, pazar yerleri ile sat\u0131c\u0131lar aras\u0131ndaki ili\u015fkiler d\u00fczenlenmi\u015ftir. Pazarlama faaliyetlerinde \u015feffafl\u0131k ve \u00f6l\u00e7\u00fcl\u00fcl\u00fck sa\u011flanm\u0131\u015ft\u0131r. Ayr\u0131ca T\u00fcrkiye\u2019nin dijital ticaret mevzuat\u0131n\u0131n uluslararas\u0131 normlara uyumu g\u00f6zetilerek bu d\u00fczenlemeler, Avrupa Birli\u011fi\u2019nin dijital piyasa reg\u00fclasyonlar\u0131 dikkate al\u0131narak kurgulanm\u0131\u015ft\u0131r.<\/p>\n

Bu \u00e7er\u00e7evede e-ticaretteki b\u00fcy\u00fcmenin adil, dengeli ve s\u00fcrd\u00fcr\u00fclebilir \u015fekilde geli\u015fmesini sa\u011flayacak yasal zemin olu\u015fturulmu\u015ftur. G\u00fc\u00e7l\u00fc ve s\u00fcrd\u00fcr\u00fclebilir bir e-ticaret ekosisteminin arkas\u0131nda g\u00fcvenilir bir veri taban\u0131n\u0131n olu\u015fmas\u0131 gereklidir. Bu kapsamda Ticaret Bakanl\u0131\u011f\u0131 olarak hayata ge\u00e7irdi\u011fimiz ETB\u0130S, yani Elektronik Ticaret Bilgi Sistemi, bu ihtiyaca y\u00f6nelik olarak geli\u015ftirilmektedir ve her g\u00fcn g\u00fcncellenerek iyile\u015ftirilmeye devam edilmektedir. Yine Elektronik Ticaret Bilgi Platformu da bu bilgilerin hem sekt\u00f6rle hem de kamuoyuyla payla\u015f\u0131lmas\u0131n\u0131 sa\u011flayan dijital bir yap\u0131 olarak Bakanl\u0131\u011f\u0131m\u0131z\u0131n uhdesindedir.<\/p>\n

\u00d6te yandan, 2024 y\u0131l\u0131ndan bu yana sekt\u00f6re ait verileri \u201cT\u00fcrkiye\u2019de E-Ticaretin G\u00f6r\u00fcn\u00fcm\u00fc\u201d adl\u0131 raporumuzla kamuoyuna sunuyoruz. Bu sene de in\u015fallah, \u00f6n\u00fcm\u00fczdeki ay Say\u0131n Bakan\u0131m\u0131z\u0131n sunumlar\u0131yla 2025 y\u0131l\u0131 verilerini kamuoyuyla payla\u015faca\u011f\u0131z.<\/p>\n

Biz bug\u00fcn burada \u00f6zellikle 2025 y\u0131l\u0131na \u00e7ok de\u011finmeden, verilerin netle\u015fmesini bekledi\u011fimiz i\u00e7in 2024 y\u0131l\u0131 itibar\u0131yla olan verileri sizlerle payla\u015fmak istiyoruz.<\/p>\n

2024 y\u0131l\u0131 itibar\u0131yla e-ticaret hacmi, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 61,7 oran\u0131nda artarak 3 trilyon liray\u0131 a\u015fm\u0131\u015ft\u0131r. 2019 y\u0131l\u0131ndan bu yana bak\u0131ld\u0131\u011f\u0131nda e-ticaret hacminin tam 21 kat artt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Perakende e-ticaret hacmi ise 2024 y\u0131l\u0131nda y\u00fczde 63,7\u2019lik art\u0131\u015fla 1 trilyon 619 milyar TL\u2019ye ula\u015fm\u0131\u015ft\u0131r.<\/p>\n

\u00dclkemizde 2024 y\u0131l\u0131 sonu itibar\u0131yla, dolar baz\u0131nda bak\u0131ld\u0131\u011f\u0131nda \u00f6nceki y\u0131la g\u00f6re y\u00fczde 15 art\u0131\u015f oldu\u011fu ve 90 milyar dolara ula\u015f\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fclmektedir. Biraz evvel vekilimizin de ifade etti\u011fi gibi bu rakam\u0131n bu sene 100 milyar dolar\u0131n \u00fczerine \u00e7\u0131kmas\u0131n\u0131 bekliyoruz. \u0130n\u015fallah \u00f6n\u00fcm\u00fczdeki ay bu rakam\u0131 a\u00e7\u0131klayacak ve kamuoyuyla payla\u015faca\u011f\u0131z” ifadelerini kulland\u0131.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Ticaret Bakanl\u0131\u011f\u0131 himayelerinde, T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB) ve M\u00fcstakil Sanayici ve \u0130\u015f \u0130nsanlar\u0131…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4180","post","type-post","status-publish","format-standard","hentry","category-guncel-haberler"],"_links":{"self":[{"href":"https:\/\/manseturfa.com\/index.php?rest_route=\/wp\/v2\/posts\/4180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manseturfa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manseturfa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manseturfa.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/manseturfa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4180"}],"version-history":[{"count":0,"href":"https:\/\/manseturfa.com\/index.php?rest_route=\/wp\/v2\/posts\/4180\/revisions"}],"wp:attachment":[{"href":"https:\/\/manseturfa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manseturfa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manseturfa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}